Hyundai Motor has joined hands with SM Entertainment to promote its auto brands by releasing an album.
Girls' Generation, BoA and other singers who are managed by the agency participated in the album, singing theme songs for the Veloster, i30 and i40 to target young consumer.
Hyundai unveiled the album on online music portals on Tuesday, and over 1,000 consumers were invited to attend a concert in southern Seoul on Wednesday.
Each song portrays certain features of the cars, with a track called "My Lifestyle" by Jessica, one of the nine members of Girls' Generation, serving as the theme song for the i30 hatchback.