October 16, 2012 10:47
Lotte Confectionery's Choco Pie has emerged as a bestseller in Russia, beating Orion's product of the same name.
According to Nielsen Korea on Monday, Lotte's snack posted sales of W25.4 billion (US$1=W1,111) in Russia from December to July to edge ahead of Orion's long-reigning snack, which posted sales of W24.2 billion. From June to July, Lotte posted sales of W6.9 billion compared to Orion's W5.7 billion.
"After completing our plant in Obninsk in September 2010, we were able to secure sufficient supply. Our aggressive marketing efforts also seem to have paid off," said an employee at Lotte.
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