CJ O Shopping has signed actress Ko So-young as a creative director in charge of current trends, it said Thursday.
It will be Ko’s job to help the company reflect trends in lifestyle businesses, source foreign brands, and develop fashionable goods. She will also model for the home shopping channel.
A CJ O Shopping spokesman said Ko's "youthful and sophisticated image" matches the company's strategy to become more up-to-date.
"We won't limit Ko's involvement to fashion alone but also will get her involved in the overall lifestyle business where she can make good use of her experience of being a mother," the spokesman added.