The music video for Psy's hit song "Gangnam Style" racked up over 88.3 million hits on YouTube as of Sunday afternoon, according to Psy's management agency YG Entertainment.
This saw it easily smash the former record by a Korean artist set in June 2009, when the video clip for Girls' Generation's "Gee" attracted 83.8 million hits.
"Gangnam Style," which has already been covered by leading U.S. media such as CNN and The Wall Street Journal, was showcased on another prominent TV show on Saturday (Korean time), NBC's "The Tonight Show With Jay Leno."
Leno commented on how Republican presidential candidate Mitt Romney was trying to appeal to younger voters with his entrance at the Republican National Convention. This cued the appearance of a dancer -- with Romney's face digitally projected onto him -- moving in synch to Psy's now famous "horse-riding" dance, sending the audience into hysterics.