The Boryeong Mud Festival at Daecheon Beach, South Chungcheong Province, opens for 11 days of annual mud-themed madness on Saturday and runs until July 24.
The festival has been soaring in popularity over the years. Last year, it welcomed 2.26 million visitors, including 200,000 foreigners. This year's festival will be two days longer than last year's, while the number of events and programs has increased from 49 to 53.
The festival has drawn attention as visitors are able to experience mud-themed games and have a chance to use mud products which are known to have cleaning properties. Mud sucks the body's waste out of the skin's pores and supplies the skin with minerals and moisture. It is also believed to be beneficial in treating certain skin diseases.
Started in 1998 to promote Boryeong's natural mud, the festival also sells a range of cosmetic products made from mud extracts taken from the shore near Daecheon Beach.
The festival offers lots of fun programs, such as mud slides, mud messages, and body painting using colored mud.