YG Entertainment on its official blog on Wednesday morning posted a photo of 2NE1 member Sandara Park flashing a startling new hairdo with the caption "2012 0705."
It was part of a campaign to promote the girl band's release of their new album on July 5.
The photo shows Park in a leopard-print dress and flashy accessories, but the hairdo was her most remarkable attribute, with one side featuring long, wavy locks and the other side completely shaved.
Park has repeatedly caught attention with her bold hairstyles.
2NE1 are set to play in Seoul on July 28 and 29, kicking off a seven-nation tour entitled "New Evolution."