LG Electronics on Thursday released the new Optimus LTE2 smartphone in the hope of regaining ground in the mobile phone market. The Optimus LTE2 is a follow-up model to LG's 4G Optimus LTE model, which has sold more than 1 million units in Korea.
The new phone is being pitched against high-profile rivals such as Samsung Electronics' Galaxy S3 and Pantech's Vega Racer 2 and comes out a month before the new iPhone is expected to be released.
Not so long ago LG was one of the world's three biggest mobile phone makers, but it missed the first wave of smartphones. It recently clawed back to fourth place in the North American smartphone market with a 7-8 percent share, ahead of Motorola, HTC and Nokia.
LG Electronics vice president Park Jong-suk was quoted in a press release as saying the company's focus is on "achieving qualitative growth by increasing sales mainly of premium products," rather than on the number of smartphones it sells.
The Optimus LTE2 comes with a 4.7-inch True HD screen and is the first phone with 2 GB of RAM. "The enlarged capacity of 2 GB guarantees rock-solid system stability, even if various applications are used simultaneously," the press release said.
It uses Qualcomm's one-chip processor, an integrated communications chip and applied processor, thus saving power consumption between chips.
The battery life is about 40 percent longer than its predecessor's, managing about 6.5 hours of mobile TV and up to 10 hours of talk time, LG claims. In contrast, Samsung's Galaxy Note manage 7.5 hours of talk time and the Vega Racer 2 about 9.5 hours.
The new handset is equipped with "Quick Memo," a popular feature on the Optimus Vu, which allows the user to make quick notes using their fingers, and store and transmit them. The camera has a "Time Machine" mode that allows users to take a burst of up to five pictures and pick out the best shot from the bunch, and a voice-activated shutter.
It also has a wireless charging pad that is universally compatible with devices meeting Wireless Power Consortium standards. The Optimus LTE2 is LG's first phone with the Android Operating System 4.0 or "Ice Cream Sandwich." It costs W935,000 (US$1=W1,164).