Apple will let Korean consumers exchange all their defective iPads and iPods for brand-new ones within one month of purchase in line with Korean warranty requirements. Until recently, it replaced faulty iPads or iPods with refurbished products instead of new ones even if the defect was found right after purchase.
"Consumers will be protected under Korean warranty standards for all of Apple's small electronic gadgets sold here from now on," the Fair Trade Commission announced Wednesday.
The FTC earlier persuaded Apple to adopt Korean warranty guidelines for the iPhone, so consumers in Korea alone in the world have been able to get a defective iPhone replaced with a brand-new one within one month of purchase.
The FTC revised product information guidelines on April 1 to the effect that manufacturers must "indicate warranty standards that are disadvantageous to consumers in detail on the outside of packaging." Apple therefore seems to have decided it would be less damaging to adopt Korean standards for all products instead.
An FTC official said, "We'll keep watching if electronics firms follow the guidelines and observe warranty standards faithfully."