Samsung Electronics is expected to become the exclusive supplier of 9.7-inch touch screen liquid crystal displays (LCDs) for Apple's New iPad, Bloomberg reported on Wednesday.

“The display specifications on the new iPad are very demanding in terms of the very high resolution. Achieving this high resolution without compromising on the power consumption and brightness and maintaining Apple’s quality standards are supposedly proving to be a challenge for LG Display and Sharp,” Vinita Jakhanwal, a senior manager at iSuppli, was quoted as saying.

Samsung Electronics and LG Display declined to confirm the news, citing confidentiality agreements with clients. Samsung has previously supplied some touch screens for the iPad series.