Missha, Korea's mid-to-low-priced cosmetics brand, has emerged as the best-selling brand in the country last year, its parent company ABLE C&C announced on Monday.

"We posted sales of W330.3 billion (US$1=W1,118) last year, up 27.2 percent up from 2010," the company said. This saw Missha take first place in the mid- to low-priced cosmetics market for the first time since the brand was launched, edging ahead of The Face Shop, run by LG Household and Health Care.

ABLE C&C added that its operating profit increased 11.2 percent to W 33.8 billion last year, while its net income reached W 28.3 billion.