February 10, 2012 12:12
Madonna's halftime show during the Super Bowl last Sunday baffled viewers when one of the dancers performed on a kind of tightrope walking. Andy Lewis, 25, jumped and danced on a slackline for about 40 seconds, reminding many Koreans of Namsadang Nori, or traditional Korean tightrope walking. During the show, social networking sites including Twitter lit up with a flurry of questions asking what kind of dance it was.
U.S. media, including the New York Times, reported on Tuesday that slacklining scored a PR coup with its exposure during the halftime show. Although many global multinational corporations invested huge sums of money to promote their names and brands to 111.3 million U.S. viewers, slacklining was given a free promotion.
Slacklining, which refers to skills or tricks performed on a cord about 6 cm thick, is different from tightrope walking in that the rope is less taut. It is known to be popular in states such as Colorado, which is full of forests and mountains.
Gibbon Slacklines, which sponsors Lewis, said it developed slacklining by merging mountaineers' roping skills with Namsadang Nori, which a Korean associate introduced to one of the company's employees.
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