December 26, 2011 09:52
In a sport's league where women receive zero representation on the field, it turns out that almost half of the record six million people who visited baseball games in the country last season were members of the fairer sex, according to an industry poll.
After commissioning sports marketing research firm SMS to conduct a poll on 1,054 randomly selected spectators, the Korea Baseball Organization said on Sunday that four out of 10 visitors to games last season were women. The survey was carried out in October on attendees who were of high school age or older at five stadiums -- Jamsil in Seoul, Incheon, Gwangju, Busan and Daegu -- revealing that 39.2 percent of the respondents were women.
Meanwhile, a comprehensive inspection of all 302,109 people who watched the 14 playoff games live at stadiums found that 34.3 percent were female, up 2.9 percentage points from 31.4 percent in 2009, the KBO added.
Busan had the highest percentage of women in the audience during the playoffs (35.7 percent), followed by Incheon (34.8 percent) and Gwangju (32.5 percent). Among women in their teens or 20s, 30 percent said they support teams based on their favorite player or manager, as opposed to their local team. Games were most attended by people in their 20s, with 42.5 percent, followed by 30-somethings with 26.8 percent.
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