Airlines around the world are scrambling to introduce more tailored services as competition to lure passengers heats up. The services range from those for people with disabilities to those for VIPs.
Korean Air in August became the first domestic carrier to establish amenities exclusively designed for women, including a special sleeping area, powder rooms and individual shower booths at its lounge for business travelers.
Asiana Airlines set a new precedent among Korean carrier by opening a lounge exclusively for people with disabilities at Incheon International Airport in June. As the disabled can enjoy access to the Internet and computer games as well as a more convenient checking-in service, around 70 travelers are using the lounge daily on average.
Foreign carriers are also distinguishing their services to stay in the game. Garuda Indonesia has been providing on-board entry procedure on routes from Incheon to Jakarta since August. For passengers who buy their Indonesia visa in advance at Incheon airport, Indonesian immigration officers on board flights to Jakarta will check their passports and process their visa before landing, saving them an hour spent lining up at immigration counters on the ground.
Qatar Airways has set up a premium terminal exclusively for first-class and business travelers at Doha International Airport. The terminal is fitted with various amenities including individual check-in counters, a spa, duty free shops, cocktail bars, and business centers. A spokesman from the airline said, "To meet the growing needs of customers, we are diversifying our services."