Thousands of Japanese demonstrated against Korean soap operas and other TV shows in front of the Fuji TV headquarters in Tokyo's trendy Odaiba district on Sunday afternoon.
Fuji TV has devoted large segments of airtime to broadcasting Korean TV dramas and other entertainment programs as the Korean Wave spread through Japan.
The size of the protest -- some 6,000 according to the organizers -- was roughly the same as the turnout during an anti-nuclear protest following the accident at the Fukushima nuclear power plant.
Waving Japanese flags, the protesters chanted slogans demanding the broadcaster to stop airing Korean programs and carried signs saying "No More Korean Wave" or "No More K-pop" and "Stop Biased Programming." The protest lasted around four hours.
Fuji TV was targeted for being the most active broadcaster of Korean TV programs and K-pop music and has drawn the ire of rightwing Japanese. Sunday's demonstration was the second since the beginning of the month. The first drew around 2,500 people, according to organizers.
The organizers said the protest "is not against Korea but against biased broadcasting by Fuji TV." But it raised concerns that it could spill over into anti-Korean sentiment.