What Matters Most to Second-Hand Car Buyers

      July 13, 2011 08:01

      Buyers of second-hand cars are more satisfied with their vehicle than those who buy brand-new ones, a survey suggests. The online survey by Marketing Insight found that consumer satisfaction levels are high for both domestic and imported used cars.

      Satisfaction with imported used cars, which usually had more recent years of production, was higher than with domestic used cars. Among used cars, domestic vehicles produced within the last five years accounted for only 15 percent, while those that had been on the road for over 10 years made up 43 percent.

      Imported cars made in the last five years accounted for 39 percent and older ones 22 percent.

      The largest number of purchasers of domestic brands or 20 percent cited the low price as the reason. Of those who bought imported used vehicles, high quality for the price and a better car accounted for 21 percent each. The result was consistent with their chief deciding factor in buying new cars -- price for domestic vehicles and brand value for imports.

      The most common way of buying second-hand imported cars was from used-car websites with 19 percent, followed by individual trade websites with 12 percent. For domestic used cars, the figures stood only at 8 percent and 4 percent.

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