Seoul's distinctively orange colored Haechi Taxi line, which is marking its first anniversary, is rising in popularity.
City officials attribute the growing demand for the 4,000-strong fleet to the vehicles' eye-catching color, which makes it easy to spot and hail a Haechi taxi. They say the taxi line is gradually establishing itself as a symbol of the Korean capital.
In a survey in January of 800 taxi patrons by Metrix Corporation, 55.8 percent had taken a Haechi Taxi. Of them, 50.3 percent said they favored the line.
The initial negative reaction of taxi drivers to the color has also decreased, the city said, with the service gaining a reputation for friendliness.
The convenience of the bright orange is prompting other cities around the country to adopt the same color for their taxi fleets.