Soju, Beer Consumption Rises in 2010

Korean adults drank an average of 81 bottles of soju and 86 bottles of beer per person last year, data released on Monday shows.

According to the Korea Alcohol and Liquor Industry Association, soju production rose 0.3 percent on-year to 3.27 billion bottles in 2010. That works out to a total of 81.3 bottles per adult, or one bottle every 4.5 days. The most popular kinds were those with alcohol content of 20 percent or less.

The total consumption of beer amounted to 3.45 billion bottles, or 85.6 bottles per adult, up 0.6 percent from the previous year.

Hite was the top-selling brand with 1.55 billion bottles or 45.1 percent market share, followed by Cass with 1.35 billion bottles (39 percent), and Max with 319 million bottles (9.3 percent).

englishnews@chosun.com / Mar. 02, 2011 08:22 KST