February 10, 2011 08:35
Hyundai has again been named the most trusted car brand in the U.S., ranking first in the Brand Keys Loyalty Engagement Index for a second year in a row.
The automaker said on Wednesday that it topped the list in the automotive category of the survey on 528 brands from 79 firms.
Ford came in second, followed by Honda and Nissan (tied for 3rd place), Mercedes-Benz and BMW (4th), and Kia and GM (5th).
The 15th annual telephone survey was conducted by Brand Keys, a U.S. consultancy on customer loyalty and engagement, on shoppers between the ages of 18 and 65.
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