Samsung's Brand Misrecognized in Americas, Europe

      October 20, 2010 10:26

      Almost half of people in North and South America think Samsung Electronics is a Japanese company, a survey reveals.

      The survey, released Monday by Grand National Party lawmaker Lee Sang-kwon of the National Assembly's Knowledge Economy Committee during a parliamentary audit of the Korea Trade-Investment Promotion Agency, shows 42 percent of respondents in the Americas and 27.2 percent in Europe mistakenly answered that Samsung is a Japanese firm.

      Some 17 percent in the Americas said Samsung is a Chinese company, and 5.2 percent did not even know the company at all. Only 35.9 percent gave the correct answer.

      In Europe 46.4 percent were misinformed about the company. In the Middle East and Africa, 44.3 percent thought of Samsung as Chinese or Japanese, while in Asia nearly 80 percent answered correctly.

      "Even though Samsung is one of Korea's leading companies, the brand is misrecognized in the Americas and Europe where spending power is strong," Lee pointed out. "The government and businesses should come up with measures to expand global awareness of Korean companies."

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