Seoul has become the first city in Asia with a localized edition of Britain's premium travel guide StyleCity.
Published by Thames & Hudson, the guidebook has sold more than 500,000 copies since its launch in 2003 in 11 cities. It focuses on cities that boast a unique culture, character, and exciting travel activities, including London, Paris, New York, and Rome.
The premier issue of StyleCity Seoul features must-see sights that were selected by British travel writer Martin Zatko during his two-month visit to the city. It highlights unique locations in six areas around Seoul, with each section organized into sleep, eat, drink, shop and retreat.
Zatko concluded that Seoul's most distinctive characteristic is the coexistence of modern facilities engineered by Korea's rapid economic development and the renaissance of its traditional culture.
The area consisting of Samcheong-dong, Bukchon, Buam-dong, and Seongbuk-dong is described as the city's artistic nexus, where traditional beauty is represented by stylish cafes, restaurants, and art galleries.