September 16, 2010 11:03
Apple has improved its after-sales service policy for the newly released iPhone 4 after a wave of complaints from consumers about poor customer service.
The company said Wednesday that it will provide repair services for damaged or malfunctioning iPhone 4s at its service centers. It will charge W39,000 to fix the tempered glass surface, W79,000 for cameras, and W39,000 for the vibration device (US$1=W1,163).
Until now, Apple replaced faulty devices with a refurbished phone or charged hundreds of thousands of won for repairs, even minor ones. It may also amend its policy for the iPhone 3GS as well.
The company also changed its plan to give away free "bumper" cases until the end of the month, so iPhone 4 users can now get a free case at any time but only if they ask for it. The cases, originally made to protect the gadget, have been distributed as a means to improve signal reception following a rush of customer complaints over antenna problems.
Apple said, "We now know that the iPhone 4 antenna attenuation issue is even smaller than we originally thought." But it will continue to provide free bumper cases to users experiencing the problem in every country where the device has been released.
Industry insiders speculate that Apple's conciliatory moves have been triggered by the heated competition in the smartphone market.
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