Jung So-ra

Miss Korea 2010 Jung So-ra has pledged to donate all of her prize money of W20 million to the non-profit International Vaccine Institute (US$1=W1,177).

"I made this decision to keep my promise to serve society when I was crowned Miss Korea," she said.

Established in 2003, the IVI is dedicated to developing and distributing vaccines to prevent infectious waterborne diseases such as malaria and typhoid.