August 02, 2010 09:29
Apple is the world's most valuable brand, according to a list released by Forbes magazine last Wednesday.
Despite the recent controversy over the iPhone 4's antenna reception problem, Apple topped the list of the World's Most Valuable Brands with an estimated brand value of US$57.4 billion.
Samsung Electronics was the only Korean firm to make it onto the list, ranking 33rd with $12.8 billion. Its brand value has grown an average of 17 percent per year for the past three years, Forbes said.
Microsoft came second with $56.6 billion, followed by Coca-Cola with $55.4 billion. IMB ranked fourth with $43 billion partly thanks to its reputation for strong innovation as it has filed the most U.S. patents for 17 years in a row. Fifth-place Google's value soared 450 percent from five years ago to $39.7 billion.
Sixth place went to McDonald's with $35.9 billion, while General Electric, whose value has been on the decline recently, came in seventh with $33.7 billion. At eighth was Philip Morris cigarette brand Marlboro with $29.1 billion, which occupies 42.8 percent of the U.S. tobacco market. Intel, which posted record earnings in the second quarter, was ninth with $28.6 billion, and Nokia ranked 10th. IT companies dominated the list, accounting for 30 percent of the top 50.
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