World Cup Draws Solid Viewer Ratings

      June 14, 2010 10:30

      The viewer rating for the World Cup Group B match between Korea and Greece, broadcast exclusively by SBS on Saturday, stood at 59.8 percent nationwide, ratings agency TNmS said Sunday. It is the seventh highest rating among World Cup games.

      The rating peaked at 70.8 percent near the end of the match at 10:18 p.m., TNmS said. Viewers apparently tuned in to check the final result, which was a 2-0 victory for Korea.

      When Lee Jung-soo scored the first goal at 8:36 p.m. the figure reached 51.9 percent, and climbed to 62.9 percent at 9:37 p.m. when Park Ji-sung hit the second goal that cemented Korea's win.

      While the rating for the game itself was not phenomenal, commercials aired during the half-time break drew huge viewership. Those aired during the five-minute slot right after the first half at 9:15 p.m. posted a rating of 44.1 percent, and during the ten-minute slot from 9:21 p.m. before the second half it was 37.9 percent. "They are about 10 times higher than the average rating for commercials in the same time slot," TNmS said.

      Another Group B match between Argentina and Nigeria also drew many viewers at 28 percent.

      Among World Cup games, the preliminary round game between Korea and Belgium in 1998 drew the most viewers, with a combined viewership of 74.7 percent for the three broadcasters, KBS, MBC and SBS. Next was the Korea-Togo match in the 2006 World Cup at 73.7 percent, followed by four Korean matches during the 2002 World Cup -- against Italy (66.7 percent) and Poland (66.1 percent) in the first round, against Spain in the quarter-finals at 65.5 percent, and against Germany in the semi-finals at 64.8 percent.

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