Actor and singer Lee Seung-gi has been picked to promote the national lottery, the Lottery Commission said Tuesday. He was chosen for his pure and innocent image as well as his popularity among both the younger generation and the middle-aged.
Cheil Worldwide handled the selection process at the request of the Ministry of Strategy and Finance, which oversees the Lottery Commission.
Lee succeeds last year's lottery promotional ambassador, actress Park Bo-young. He will appear in advertisements and do volunteer work at facilities for the needy to promote the fact that revenues from the lottery are used for social programs.