Americans Turn Up Their Nose at N.Korean Tipple

Exports to the U.S. of the North Korean liquor Pyongyang Soju have been halted due to a lack of interest from consumers, Radio Free Asia reported Tuesday. Tang Kap-jeung of importer Tang's Liquor Wholesales in Flushing, New York, told RFA, "There was some interest at first because people were curious, but the poor taste led to dwindling orders and we stopped imports a year ago."

Customers in the U.S. enjoy South Korean soju, which is smoother and odorless, and nine out of 10 people said the North Korean variety was not to their taste, he added.

He said the price tag of the North Korean liquor at US$3.75 a bottle due to special tariffs was another factor behind the poor sales.

Sales of Pyongyang Soju began in 2008 primarily in New York, New Jersey, Georgia, Maryland and California, RFA said. Export versions of the soju are also sold in China and Japan.

englishnews@chosun.com / Mar. 03, 2010 10:04 KST