March 03, 2010 07:21
The year 2010 seems to be the year of the color blue. It started with the worldwide box office hit "Avatar," which rewrote box office history since it was released at the end of last year. Korean skaters at the Vancouver Olympics also wore blue, and the color is appearing as the main hue in the luxury fashion boutiques of New York and Paris, and in accessories, cosmetic lines, furniture, and kitchen appliances.
There is a reason for this. Color company Pantone picked turquoise as the color of the year for 2010, supposedly because it reflects the desire of people to regain hope amidst signs of economic recovery. "It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky," the firm said. "Turquoise transports us to an exciting, tropical paradise while offering a sense of protection and healing in stressful times."
As in terms such as blueprint, blue ocean, and blue chip show, blue is often associated with the ideal, hope and a bright future. There are 111 types of blue from indigo to ultra marine, and despite subtle differences, all symbolize trust and hope. In her book "Wie Farben Wirken (How Colors Work)" the German writer Eva Heller wrote that blue has the highest level of preference and the lowest level of dislike among the public. She found that 46 percent of men and 44 percent of women liked blue whereas just 1 percent of men and 2 percent of women disliked it.
Blue projects a sense of security as well as professionalism and trust. Many global companies like Samsung, AT&T and BMW use blue as the main color in their logo.
Blue also represents success. Olympic champion figure skater Kim Yu-na wore blue dress in her winning free program. Her choice was not inconsiderate of the "Olympic blue" magic. From 1998 until 2006, women gold medalists in figure skating all wore blue dresses in the free skate.
In ancient Rome, blue was associated with the barbarians. But the breakthrough came in the 19th and 20th centuries with the expansion of the jeans industry. Color therapists say blue has painkilling effects. Dark blue adds elegance and grace, and turquoise beauty. Therapists also recommend looking at the sky or at a blue screen on the computer when the eyes get tired.
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