March 01, 2010 11:38
Following testimony at a U.S. Congressional hearing last week, Toyota president Akio Toyoda will visit China to explain his company's worldwide recall debacle to the world's largest automotive market.
Toyoda says he will explain the mess at a press conference in Beijing on Monday, AP reported on Sunday.
The quasi-official China News agency said he aimed to "boost confidence and ease consumer worries." A total of 13.6 million cars were sold in China last year, more than the 10 million sold in the U.S.
Some 43,000 units of four Toyota models including the Lexus 330 and the Highlander SUV were recalled in China last December. The Japanese carmaker then filed a voluntary safety recall of 75,000 Rav4 SUVs in January.
The latest recalls have had relatively little impact on the Chinese market because Toyota's joint venture partner in China is FAW Motor, China's biggest state-run corporation, and the sales volume of the Highlander and the Rav4 is not large in China.
Toyota sold a total of 709,000 cars in China last year including 9,300 Highlanders and Rav4s.
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