January 05, 2010 09:39
The Apple iPhone captured a 10 percent share of the Korean cell phone market in December, only one month after its launch here. KT said Monday that 196,000 iPhones were sold in December alone. About 1.93 million handsets were sold in the local market in the last month of 2009.
Samsung Electronics, the nation's largest cell phone maker, sold 940,000 handsets in December, while LG Electronics sold 400,000 and Pantech 250,000. The soaring popularity of the iPhone has caused sales of competing models from domestic manufacturers to plunge.
LG Electronics used to take a 30 percent market share on average, but the nation's no.2 cell phone maker saw its market share drop to 21 percent last month. Samsung's market share also fell from 51 percent to 48.7 percent.
For domestic handset makers, "sales" refers to the number of units they handed over to telecom service providers. But in the case of the iPhone, it is the actual number of units purchased by consumers. That means the iPhone's true market share is actually larger than announced, a KT spokesman said.
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