Korea's Brand Value Stuck in the Middle

      December 15, 2009 08:47

      Korea ranked 19th among 50 countries in a survey of national brand value released by the Presidential Council on Nation Branding and Samsung Economic Research Institute on Monday. The U.S. topped the list.

      Korea was among the top 10 nations in three categories -- science and technology (4th), contemporary culture (8th), and celebrities (10th). But it ranked low in the other four areas evaluated in the survey -- government efficiency (24th), infrastructure (25th), people (33rd), traditional culture and nature (37th).

      Separate from the national brand value based on actual statistics, the survey also ranked nations in terms of their image value based on the opinions of 13,500 prominent people from 26 countries. France took the top spot while Korea ranked 20th.

      Korea's image value lagged in six areas -- infrastructure (21st), people (22nd), contemporary culture (24th), government efficiency (27th), celebrities (27th), traditional culture and nature (34th).

      • Copyright © Chosunilbo & Chosun.com
      Previous Next
      All Headlines Back to Top