The most popular souvenirs among Japanese visiting Korea are dried seaweed, kimchi, and ginseng or citron tea from the Namdaemun Market and superstores, according to the Seoul Station branch of Lotte Mart.

Nail clippers are the most popular item among Chinese visitors. "In China, Korean nail clippers are regarded as luxury goods," claimed Chung Myung-jin, president of Cosmos Travel. "Chinese people like gold, so they buy dozens of gold-colored nail clippers when they come to Korea." Gold-plated stainless chopsticks and spoons are also popular.

Southeast Asian tourists usually buy Korean beauty products, which are in vogue in their home countries. Meanwhile, Europeans prefer traditional gifts. "European tourists tend to buy souvenirs at historic sites like Gyeongju, or they buy custom-made Hanbok, or traditional Korean clothing," said Park Eun-sun of KR Travel.