Samsung Electronics has dominated the North American cell phone market for five quarters in a row. According to U.S. market researcher Strategy Analytics on Monday, Samsung sold 12.1 million cell phones in the U.S. and Canada in the third quarter, its largest quarterly sales in the market ever, claiming a 25.6 percent market share. Samsung's share of the market was 26.3 percent in the first quarter and 24.7 percent in the second quarter.
LG Electronics retained its place at number two, although declining sales caused its market share to shrink 1.9 percentage points from the previous quarter to 20.7 percent. Motorola came in third with a market share of 16.7 percent, down 0.6 percentage points.
Research In Motion, the Canadian maker of the BlackBerry smartphone, maintained its ranking at fourth with a 12.2 percent market share, and Apple emerged as a strong new contender with its market share climbing 1.5 percentage points to 7.4 percent on the back of its flagship iPhone.
Industry experts predict that Samsung will be the market's leading cell phone seller for the full year for the first time since its entry into North America in 1997.
Motorola was the market leader last year with a 22.1 percent share, followed by Samsung with 21.7 percent and LG with 20.9 percent.