October 23, 2009 08:32
The Wonder Girls have entered the top 100 of the main U.S. Billboard chart with their song "Nobody," a first for a Korean artist. "Nobody" is currently ranked 76th on the Billboard Hot 100, four months after the girl group moved to the U.S.
The Billboard chart ranks songs according to airplay, album sales and digital downloads.
The English-language "Nobody" single sold over 30,000 copies within 10 days of its U.S. release. Korean pop star BoA's U.S. debut album hit 127th on the Top 200 chart in March.
Hard work and clever marketing helped propel the Wonder Girls to success in the U.S. The five-member group toured the U.S. from June to August as the opening act for the Jonas Brothers band, performing for over 1.5 million potential fans. "Nobody recognized us in the early stages of the tour, but after about a month there were around 300 to 400 people coming to see us after the shows," said Wonder Girls member Ahn So-hee.
"Nobody" was played at least 65 times on U.S. radio stations between Oct. 12 to 18, becoming the 107th most frequently played song on radio.
Jung Wook, president of group's agency JYP Entertainment, said they targeted open-minded American teens, using marketing tactics like promotions with youth clothing brands and selling albums in clothing shops as well as music stores. "I think our diversified marketing strategy really paid off," Jung added.
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