October 22, 2009 10:11
The Chosun Ilbo is Korea's favorite newspaper, a survey among 10,000 people between 19 and 79 in September by Millward Brown Media Research for the Korea Advertisers Association finds.
Some 20.2 percent of respondents cited the Chosun Ilbo as their favorite paper.
But newspaper readership is falling, from 51.3 percent in 2001 to 31.5 percent this year, meaning newspaper subscriptions have dwindled nearly 20 percent over the last eight years.
A whopping 99.3 percent had a TV, with 1.47 TV sets on average per home. MBC topped the list as the favorite TV channel at 72.8 percent, followed by KBS (71.4 percent), SBS (52.9 percent), YTN (11.9 percent), and OCN (8.8 percent).
Some 96.9 percent of Internet users displayed portal sites as their homepage on opening their browser. Naver topped the list at 64.3 percent, followed by Daum (25.7 percent), Yahoo! (6.0 percent), and Nate (2.9 percent). Naver also ranked first at 56.1 percent as a source of online news, followed by Daum (19.9 percent), Yahoo! (5.4 percent), Nate (2.6 percent), and Chosun.com (0.8 percent).
Asked to pick the most influential media outlet, electronic or print, 44.2 percent of respondents named KBS, followed by MBC (29.4 percent), Naver (11.6 percent), SBS (4.3 percent), and the Chosun Ilbo (3.2 percent).
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