Hair Dyeing Fad Reflects Recession

      September 26, 2009 08:33

      Dyed hair is making a comeback. L'Oréal, the world's no.1 hair dye manufacturer, saw the sales of its hair color products surge some 30 percent in September compared to a year earlier.

      The sales of unusual dye including red, copper and metallic colors soared 47 percent.

      Experts make connections between the trend and the recession. A beauty specialist said people seek to escape reality in a recession, and dyed hair offers a kind of fantasy image. During the 1997-98 Asian financial crisis, dyed hair was also fashionable.

      More middle-aged people also dye their hair in an effort, experts say, to look younger and stand a better chance in the depressed job market.

      It is a global phenomenon. The U.K. Telegraph called the phenomenon a "gold rush" and quoted celebrity hairdresser Andrew Barton as saying that many people are dyeing their hair blond to find an antidote to the depression.

      In the U.S., the term "hair dye index" was newly coined to show the link between the economy and dyeing hair. People's hair color becomes lighter as economy worsens.

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