Study: Women Spend Nearly a Year Deciding What to Wear

      July 17, 2009 07:51

      Women spend an average of 287 days of their life thinking about what to wear, the U.K. Daily Telegraph newspaper reported July 7.

      According to a survey by British clothing company Matalan of 2,491 women aged 16 to 60, women spend an average of 16 minutes every weekday morning deciding what to put on, and about 14 minutes on weekends. On holidays the time spent pondering what to wear extends to 52 minutes, and the task for weekend evenings consumes 20 minutes.    

      For dinner parties or Christmas parties the respondents spent an average of 36 minutes choosing their clothes. They tried on an average of two different outfits every morning to decide what to wear for the day. And one out of two respondents said they spent another 15 minutes before going to bed figuring out what to wear the next day.

      A spokesman for Matalan said, "Whatever the occasion, your clothes portray an image and we understand this is fundamentally important to women." 

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