June 10, 2009 09:53
Korean pop icon Rain was appointed as global goodwill ambassador for Seoul in the annex of Seoul City Hall on Tuesday afternoon, receiving the appointment plate from Mayor Oh Se-hoon.
"The brand value of Seoul is literally the brand value of Korea. With Rain, we can enhance the infinite potential of Korea's brand power," Oh said.
Rain donated T-shirts he designed with legend "Infinitely Yours, Seoul" to the city. They will be sold by the Seoul Metropolitan Government, with the proceeds used to help low-income households.
Before the ceremony began, highlights of a video clip promoting Seoul and starring Rain were screened. The video will be aired worldwide on the Discovery Channel.
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