Festival to Promote Tteokbokki Held in Seoul

Tteokbokki is going global. To promote one of Korea's most popular snacks, a tteokbokki festival took place this weekend in southern Seoul.

Tteokbokki is a quickly prepared mix of Korean-style rice cake and vegetables usually in a hot chili sauce. But recently, tteokbokki has been merging with ingredients often found in dishes from other countries to cater to international tastes.

Earlier this month, the government opened doors to a center dedicated to tteokbokki research in Yongin, Gyeonggi Province. Seoul has pledged to spend W14 billion (US$1=1,349) to research, promote, and export the dish.

Creating a distinctive brand name for a snack can be a fast track to reaching dinner tables around the world. A group of linguistic and culinary experts, as well as people from both English and non-English-speaking countries, put their heads together to come up with a name easier to pronounce, and it is spelled topokki.

Projects like this are geared toward transforming it into a treat for food lovers everywhere.

Arirang News
englishnews@chosun.com / 3 30, 2009 13:05 KST