Hyundai Motor Launches its New Equus Sedan

      February 18, 2009 09:39

      Hyundai Motor unveiled its new Equus sedan and held a test-drive event where motorists can compare it with imported cars, including Mercedes-Benz S Class and Lexus LS, at its Namyang Technology Research Center.

      The new Equus is a transformation of its previous 10-year-old model. The old one was a front-wheel drive while the new one is a rear-wheel drive like the same-class imported sedans. The new model is 40 mm longer, making it similar to the Benz S Class and Lexus LS in length, and 30 mm wider than its predecessor. It is equipped with either a V-6, 3.8-liter, and 290 horsepower, or V-8, 4.6-liter, and 366 horsepower engine.

      The new model also has an alarm device that warns when the car is veering from its lane, a parking guidance device that offers assistance when the car moves backwards, and a "pre-safe" seatbelt system designed to reduce the risk of injury by tightening the seatbelt right before a crash.

      Hyundai plans to sell as many as 19,000 Equus models annually at home. The domestic annual demand for premium class cars, including imported ones, nears 24,000. The new Equus will be released into market after a launch event at the Hyatt Hotel on March 11.

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