New Korean Pop Culture Wave Hits China

      August 01, 2008 09:49

      Some 1,700 Chinese fans of the Korean Wave packed seats of a concert co-produced by Korea's CJ Entertainment and Chinese CCTV, as part of the "Meet in Beijing" cultural event recently organized by Beijing authorities. Gracing the concert were five Korean teams, including balladeer Shin Seung-hun, sexy Chae Yeon, pop idols Battle and nine Chinese teams, including national singer Sun Nan and Taiwanese vocalist Zhou Huajian. The event climaxed when singers and the audience sang the 1988 Seoul Olympic theme song "Hand in Hand" and "Beijing Huan Yin Ni (Beijing Welcomes You)," written to mark D-100 of the Beijing Olympics.

      A staffer smiles in front of the Korea Sports Council's Korea House, at the Prime Hotel Beijing in Wangfujing District.

      Experts predict the concert could rekindle the Korean pop culture wave in China, which has recently lost momentum. Since the start of the year, pop stars from around the globe, including Korea, have been canceling tours of China, as the restrictions on public gatherings increase. However, the Seoul Performing Arts Company, National Center for Korean Traditional Performing Arts, National Opera of Korea and the Kook Soo Ho Dance all participated in the Meet in Beijing festivities.

      Hallyu stars are also resuming activities in China. Singer Rain will appear on China's leading internet portal, Tencent. Jang Na-ra, the most active Korean presence on Chinese programs, recorded Beijing Huan Yin Ni alongside 99 other singers. Korea Broadcasting Institute researcher Kang Man-seok says, "As China expands investment in the new media field, Korea should focus more on Hallyu marketing through content development and prepare for the enlarged cultural market in post-Olympic China."

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