Actress Jeon Ji-hyun has lent her name to a world-famous brand of luxury blue jeans. True Religion is about to release a line of jeans called Gianna by True Religion, created with pan-Asian Korean star Jeon and named for her English name Gianna.
Distributed in some 50 nations including the U.S., Canada, Australia and countries in Europe, True Religion jeans became widely known when actresses like Gwyneth Paltrow and Cameron Diaz and model Heidi Klum declared them their favorite denims.
The Gianna by True Religion line features 12 kinds of denim jeans designed to fit Korean women's figures and satisfy their sense of fashion. To many people's surprise, Jeon was reportedly involved in every stage of their production, from design to deciding on fit and wash and their decoration with accessories.
True Religion suggested the Gianna line as it decided Jeon is the Asian star who is most stylish in blue jeans. It will be the company’s first celebrity line. The line will debut on Friday in Korea, and then be released in 2009 in China, where Jeon has a large following and is known as a model for several companies.