February 09, 2007 09:14
The Culture and Tourism Ministry said it will expand exchanges for everything from Korean pop culture to traditional arts. Minister Kim Myung-gon has announced his ministry's to-do list for this year.
The ministry plans to step up this year its promotion of Korean pop culture and traditional brands. Minister Kim told reporters Thursday that one of his ministry's major goals for 2007 is to further support the spread of the Korean Wave or Hallyu and globally market traditional Korean brands under the new slogan "Han Style."
The slogan was developed last year to promote six symbols of Korea. The six are the Korean alphabet, food, traditional clothing, traditional home, rice paper and music. Minister Kim says the promotional campaign will be a two-way affair.
"We will proclaim 'Korea, Sparkling' as the country's new tourism brand to strengthen overseas marketing, and step up activities to promote stays at traditional Korean homes and other types of lodging,” the minister said. “Our culture centers abroad will help expand bilateral cultural exchanges to develop cultural marketing."
By 2011, the ministry says it hopes to have 100 Korean language schools all over the world. On the domestic front, a grand cultural festival in October will celebrate a number of national holidays that occur around the month. The ministry is also striving for better long-term strategies for copyrights, new media and others by launching new teams this year.
The Culture and Tourism Ministry says 2007 will be a year of reform and improvement to prepare Korea for the future. It plans to focus on updating policies for digital and cultural contents, sports and tourism.
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