Lee Hyo-ri is making history by becoming the highest paid woman singer in Korea. After breaking with her agency DSPent after eight years, Lee ended speculation where she is headed when she concluded a verbal agreement with the CJ affiliate M-Net Media to be represented exclusively by the company for three years for a rumored W1.5 billion (US$1=W935).
The contract is all drawn up and all that remains is for both sides to stamp their official seals.
Aside from the price, M-Net is said to have offered Lee a variety of perks. The plan of action and strategy for moving forward for the star prepared by M-Net's Kim Kwang-soo reportedly played a large role in her decision. Kim is the moving force behind the success of Jo Sung-mo, SG Wannabe and See Ya.
Moving from pixie to sex icon in the years since she stepped into the spotlight in 1998, Lee's stock has now risen to an all-time high. There is nothing stopping her now as she follows her top earnings as an MC, actress and commercial model in the singing field.
Lee is best known and most popular as a pop singer, but last year she made her acting debut in the TV drama and is being courted to appear in dramas and movies almost every day. On top of that, she signed to continue appearing in Samsung Anycall commercials that will net her some W800 million this year and continues to be very active in commercials. She is also winning the hearts of viewers as a presenter on the show "Happy Together Friends" and is beating all expectations as a multi-faceted entertainer.
Meanwhile, the entertainer Ock Joo-hyun has also decided to make her nest at M-Net Entertainment. Following the moves to SidusHQ by Sung Yu-ri and Star-J Entertainment's Lee Jin, all the members of the girl group Fin.K.L. are starting anew.