Attempting a comeback as a singer after two years and eight months of concentrating on other projects, Uhm Jung-hwa is at the center of online controversy surrounding what some call "sex marketing."
On Monday, Uhm appeared at the gymnastics arena in Seoul Olympic Park in fishnet stockings and hotpants that were indistinguishable from a pair of knickers. The occasion was the launch of the tvN channel, where Uhm debuted a song that will be included in her ninth album.
Her sensual dancing with half-naked backup dancers inflamed spectators all the more, and the song’s salacious title "Come2me" also failed to cool tempers.
"In the end it is clear that this is correctly to be seen as an attention-grabbing move." Others called the performance "gross" and suggested it would be sexier if Uhm covered up.
tvN took its share of the flak. Asked whether the show may have been a stunt aimed at boosting their early audience, a spokesman for the channel said, "We see it as an artistic performance, not a lewd act. As the level of exposure is similar to a Madonna music video, there shouldn't be any problem." Either way, the singer has already caught a lot of attention for her comeback album in a short time. How listeners will react to the album once it is released remains to be seen.