August 21, 2006 19:36
Kim Tae-hee has signed the cosmetics industry's highest-paying long-term contract, reaffirming her status as one of the nation's most bankable beauties.
The star's agency said the contract stipulates she will model the Hera brand of Amore Pacific for the next five years -- a rare vote of confidence in a model's enduring allure. She will be paid highest sum in the industry.
Amore Pacific explained it conducted an opinion poll in which Kim's special brand of intelligent beauty and feminine grace won her the most votes. When she was working over at rival firm LG Household and Health Care representing the OHUI brand -- virtually unknown at that time -- she played a key role in bringing about a sharp increase in its brand recognition.
Besides Kim's contract, previously the most lucrative was signed by Lee Young-ae with LG Household and Health Care. It spans two years and will bring the actress some W2 billion. As luck would have it, Lee Young-ae started out at Amore Pacific before moving to pastures new at LG, while Kim Tae-hee took the opposite course.
Amore Pacific has been working to build up a top-of-the-line image for its premium Hera line and plans to unleash a marketing blitz not just in Korea but all across Asia.
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