Korean Men 'World's Most Selfish in Bed'

      March 23, 2006 17:25

      Korean men exhibit no great virility but lead the world in putting their own sexual satisfaction first, an international survey suggests.

      Bayer, the maker of the erectile dysfunction treatment Levitra, conducted the large-scale survey comparing what it calls the "vitalsexual" tendencies of 8,500 men in 12 countries.

      The term "vitalsexual" was coined by a study titled "Sex and the modern man" of 5,000 men in Europe last year to describe middle-aged men who still want to have a healthy sex life. Those men, who are in their 40s or older, put great importance on a healthy sex life, emphasize a romantic and smooth relationship with their partner and are often willing to treat signs of flagging virility with drugs.

      Unexpectedly, 46 percent of Asian men were deemed to be "vitalsexual," more than the 43 percent recorded in the West. By nation, Taiwan ranked first with 63 percent, followed by France (60 percent), Australia (50 percent), the U.K. (46 percent) and Germany (40 percent). Korea marked a poor 26 percent, lower than half the average, and last among the 12 countries surveyed.

      Most men both in Asia and western world thought their partner's satisfaction was an important factor in their sex life. While Asian men recorded 91 percent, a little lower than Western men (96 percent), only 87 percent of Korean men responded they regarded their partner's satisfaction as of any significance, the lowest in the group.

      When asked, "Is it essential to take a partner's satisfaction into consideration when having sex?" 60 percent of German respondents said yes, placing the country in the first place, ahead of Latin lovers from Brazil (59 percent), Spain (56 percent) and Mexico (46 percent). But only 30 percent of Korean men thought it decisive whether they made any great impression.

      Perhaps not surprisingly, 70 percent of Korean respondents cited "stress" as the most influential factor in their sex life. In the West, the percentage was only 63 percent and among Asian men 66 percent.

      From Bayer's point of view, the best news in Korea was that 100 percent of Korean men identified as "vitalsexual" declared themselves willing to use anti-impotence drugs, compared to only 75 percent in the West.

      Bayer Korea executive Kang Han-gu delicately described Korean men as more "self-oriented" than their European counterparts in their attitudes to sex. "After all, it is couples who have to address their sex problems together, and it is vital that they make efforts to resolve the problem through dialogue," he said.

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