Choi Ji-woo Sets her Sights on Hong Kong

      January 16, 2006 20:48

      Choi Ji-woo
      With the Japanese mega-hit drama "Rondo" under her belt, Korean star Choi Ji-woo is set to make a foray into Hong Kong.

      As the first episode of "Rondo," the special drama created in commemoration of the 50th anniversary of the Tokyo Broadcasting System (TBS), boosted the network's ratings to 20 percent as it took to the air on Sunday, Choi Ji-woo prepared for her visit to Hong Kong to attend the opening ceremony of a new Christian Dior shop at the Festival Walk in Kowloon this Wednesday.

      The Hong Kong press speculated that the grand opening ceremonies will be packed with reporters and fans gathering to see Choi, as her popularity soared in Hong Kong after the drama "Stairway to Heaven" was aired in the territory. Choi has been active as an Asian model for Christian Dior cosmetics since March of last year.

      This is Choi's first official visit to Hong Kong, which makes it all the more exciting for the press and fans, according to the papers there. A Hong Kong-based newspaper, Mingpao, reported that Choi Ji-woo is to be styled "marvelously" by a special Christian Dior-affiliate beautician using the latest products from the company for her appearance to cut the ribbon. The paper also added a detailed introduction to the shop, which is being touted as "the first beauty concept shop in the world."

      The 120 minute-long special first episode of "Rondo" captivated Japanese viewers who applauded that the first episode was so well-made that it "seemed like a movie." In Japan, soap operas whose first episode brings in 20 percent or higher ratings are classified as "mega hit" as opposed to a mere "hit."

      The ratings for the premier of the show that kicked-off the Korean Wave in Japan in the first place, "Winter Sonata," were a mere 9 percent of the viewing market, and those of the first episodes of "Stairway to Heaven" and "Beautiful Days" also were incapable of achieving more than 10 percent. When that is considered, the first episode of "Rondo" which raked in 20 percent ratings is a laudable accomplishment.

      Choi says her hard work is paying off, but "I'm not going to let myself be content with the ratings of the first show. I want to incite a change that is the localization of the Korean Wave in Japan, and I'm going to giving it all I've got till the very end"

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