The MBC drama "My Name is Kim Sam-soon" is recording viewer ratings of 37.7 percent, the highest for a drama this year, AGB Nielsen Media Research said Thursday.
The program recorded the same ratings in a survey by TNS Media Korea, topping the year's previous record of 36.2 percent set by KBS weekend drama "Letters to the Parents."
The secret to the success of "Kim Sam-soon" is the blunt dialogue and the popularity with women, who drive ratings, of a protagonist many of them can sympathize with.
Viewers were glued to their sets for Wednesday's episode watching Sam-soon's heartbreak over Hyun Jin-heon (played by actor Hyun Bin), whose love for Yoo Hee-jin (played by actress Chung Ryeo-won) rekindled when he discovered she had left his side to battle cancer.
The drama enjoyed ratings of over 20 percent from the start, giving MBC, which had been in the doldrums, a new lease of life while producing some new stars.
Hyun Bin, who had seen mixed reviews in the past, has grown extremely popular as he nails his role as Jin-heon, a man feeling the pain of a love unlike any other, while Korean-American actor-model Daniel Henney has made the leap to stardom with his sculpted good looks.