BoA Reinvents Herself as Heir to Korean Tradition

      June 15, 2005 17:13


      Ahead of the release of her fifth album on June 22, BoA finished shooting a music video and photos for her album jacket on June 9 at the Ojuk-heon -- the Black Bamboo Pavilion -- in Gangneung, Gangwon Province.

      The pictures were shot at this former home of Shin Saimdang (1504-1551) to suggest a greater maturity as BoA develops from a girl into a woman. Shin Saimdang, considered a model of Korean womanhood, was a painter of the mid-Chosun period and the mother of Confucian scholar Yulgok Yi Yi, the familiar face on the front of the W5,000 bill. Particularly striking about the album jacket is BoA's attire -- traditional Korean dress or hanbok specially designed by local designer Lee Young-hee.

      Beautifully dressed in a cool-looking jacket made of Korean hemp fabric, BoA presents the image of a courtly and obedient damsel waiting for love. To bring that idea of Korean womanhood into her music, she recorded an unaccompanied version of popular hit song "Autumn Letter" at the Ojukheon.

      There is an added dimension to BoA’s new image as advance orders for the hanbok-adorned fifth album are already coming in from Japan, where BoA has established herself as a top singer. Will such explicit commitment to the beauty of Korea win over Japanese fans?

      Meanwhile, BoA and boy band TVXQ -- or Dongbangshingi -- were named unlikely promotional ambassadors for a quite different sort of place, the city of Los Angeles, at LA City Hall on Tuesday. Along with Jamie Lee Curtis of the movie "True Lies," "Baywatch" star David Hasselhoff and others, BoA will appear in promotional material as part of the city's tourism campaign.

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