Lee Soo-young: A Rare Success Story

      January 13, 2005 20:57


      In a music industry still in the throes of a deep recession, singer Lee Soo-young's rare success story is receiving international acknowledgement.

      Besides selling 770,000 records, Lee also won several big awards last year including the Golden Disk Award and the MBC Singer of the Year Award. "Lee is the perfect example of a successful and creative promotion,” US music magazine "Billboard" said. "A slow and steady promotion strategy led to the success of the Korean ballad queen.”

      Lee sold 430,000 copies of her special remake album "The Classic", which features favorites like "Gwanghwamun Sonata" and "Dream", on top of selling over 340,000 copies of her sixth album "The Colors Of My Life". The remake album successfully targeted fans in their thirties and forties.

      Iga Entertainment director Lee Han-woo said, “Our strategy was to target people in their thirties and forties who hold economic power.” He added, “Lee Soo-young’s image is somewhere between an entertainer and serious artist, and that is what the public likes about her.” However, there is some worry that a flurry of remake albums in the wake of Lee's success could stifle creativity in the Korean music industry.

      Lee on Thursday released her new album "2005 Special" featuring her new song "Flowers Fall" and a Japanese version of "I Believe”.

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